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How Green Is the Cloud?
Moving to the cloud means green in more ways than one, with savings on the order of billions of dollars, as well as by significantly reducing carbon emissions, according to a new study. Have a look two...
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Not Easy Being Green: Are Solar Farms ‘Pure Marketing’?
Cloudline asked recently how green the cloud was, and whether green claims were more "greenwashing" than reality. Now Amazon's James Hamilton is questioning Apple and Facebook's seemingly...
View ArticleGreenpeace Cloud Protest: Do Amazon, Microsoft Deserve the Doghouse?
Greenpeace activists climbed to the top of Amazon’s new headquarters in Seattle — right across from Microsoft HQ — on Thursday morning, rappelled from the roof, and hung a giant banner that read:...
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Google Backs Green-Cloud Claims, Touts Apps
The cloud is more green than traditional on-premises setups, according to a recent Carbon Disclosure Project survey. But that survey did not sit well with Cloudline readers in March. Now Google is...
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Greenpeace Passes Apple for Solar, Gives ‘D’ on Coal
In a new report titled "Apple's clean energy plans still cloudy despite coal-free pledge," Greenpeace is putting biogas-fueled fire under the feet of Apple to live up to its vow to go coal-free for its...
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Staying Green on Innovation
Innovation isn’t just important from the standpoint of finding the next great big idea, product, or service, it’s also important from the standpoint of finding ways to make the world around you a...
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How (and Why) We Developed a Patent for ‘Greening’ Cloud Services
Cloud. It’s the IT world’s darling. It’s fast, efficient, distributed computing that makes it possible to do everything from bank online to start a business. But despite all this goodness, could the...
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